Penny Falcon is the Manager of Water Conservation Policy, Legislation, and Grants at the City of Los Angeles Department of Water and Power (LADWP). She is responsible for establishing water conservation policy, including the development of new local regulations and cost-effective conservation programs, to further water conservation objectives. Penny also provides public policy analysis on water-related issues, recommends legislative policy positions to City Council, and pursues external funding opportunities for water projects. She serves as a Board member of the California Urban Water Conservation Council (CUWCC) and oversees LADWP compliance with the Best Management Practices requirements developed by the CUWCC. Penny has 27 years of experience at the City of Los Angeles, which included extensive work on watershed management issues, specifically in the development and implementation of total maximum daily loads (TMDLs) and special storm water studies. Penny is a graduate of Purdue University and a registered Civil Engineer in California.