All CUWCC News Feeds


Built to Last: Imagining a New Landscape for California

Monday, August 31, 2015

The Council recently participated in MediaplanetUSA’s “Water Conservationcampaign that showcases how precious the world’s water supply is. Industry leaders and associations came together to educate and inspire readers on how to reuse, recycle, and conserve water. The campaign was distributed in the centerfold of LA Times on August 29, 2015 and is published on a Mediaplanet original site. Check out the article excerpt and link below:

"California is undergoing a landscape revolution.

Imagine that you travel back in time, before human settlement of California. You are there to investigate California’s native landscapes. What do you find? Lush green lawns? No. Tropical oases? No. A rich variety of plants surviving under the wide range of climate conditions without supplemental irrigation or chemical inputs from humans? Yes."

Read the full story here: http://www.climatechangeadvocacy.com/water-conservation/built-to-last-imagining-a-new-landscape-for-california-infographic

Click on the following link for the full infographic: http://www.climatechangeadvocacy.com/ms-admin/images/1413/9-steps_O.jpg 

 


What to do when you realize you’re not perfect …

Thursday, August 27, 2015

Last week I encouraged you to get started on your BMP reporting by scrolling through the database to see what information you will need, and from whom. If you’ve already gotten started, you may have realized that you forgot to track some data needed to complete a report or perhaps there are gaps in your water efficiency programs. Well, I’m here this week to tell you: it’s okay, there’s a way forward, and it’s not too late to get started. To learn more, please read on … 


Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora Station

Time your showers to tunes

Thursday, August 27, 2015

This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an endless loop. That should remind us to take shorter showers and stop washing the cars at home. Or just make us very, very thirsty. 

The Metropolitan Water District of Southern California has launched a Pandora channel of carefully selected songs as part of an ongoing $5.5 million ad campaign to boost water conservation and recycling. The music is supposed to help keep conservation top of mind in the wake of mandated statewide water reductions. It can also be used as a 5-minute shower timer.

Read the full story here: http://www.adweek.com/adfreak/drought-stricken-socal-battles-wasteful-habits-water-themed-pandora-station-166549


Water and climate: Recognize anthropogenic drought

Thursday, August 27, 2015

Since 2012, California has been experiencing its worst drought in more than a century. Temperatures are breaking records and the region is down a year's worth of rainfall1. Forests, fish and wildlife as well as the regional economy are struggling.

California is known as the United States's salad bowl because of its prolific fruit, vegetable and nut production. But fields have had to be left fallow, contributing to statewide losses of US$2.2 billion in 2014 (ref. 2). More than 12 million trees have died (see go.nature.com/vrgp1e), with cascading impacts on amphibians, birds and mammals3. Streams and wetlands are drying up, including the American River hatcheries of steelhead and Chinook salmon. More than 17,000 jobs have been lost, mainly in poor rural communities2.

Read the full story here: http://www.nature.com/news/water-and-climate-recognize-anthropogenic-drought-1.18220


Republican Assemblymembers Formally Request Special Session on California’s Water Crisis

Wednesday, August 26, 2015

Republican Assemblymembers Bill Brough (R-Dana Point), James Gallagher (R- Nicolaus), Jim Patterson (R-Fresno) and Devon Mathis (R-Visalia) today delivered a formal request to Governor Brown calling for the immediate establishment of a special legislative session to address California’s continuing water crisis as well as ongoing state actions that have failed to deliver as promised.

“Because of this crisis, Californians are hurting, measures taken thus far have failed and the credibility of state government is on the line,” said Brough. “While California is in a supposed state of emergency, those in charge appear to be in a state of sluggishness.” 

Read the full story here: https://www.greentechmedia.com/industry/read/republican-assemblymembers-formally-request-special-session-o-358529

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