A thirsty California uses over half of its urban water deliveries on landscape irrigation. Water intense turf grasses are the historical foundation of California landscaping. Water shortages, among other catalysts, are pushing California away from traditional turf grass landscapes towards sustainable landscaping. The transition from a turf-based landscape involves two steps. Turf removal is the first step, turf replacement the second. Customers’ aesthetic preferences, geographic location, and bank accounts, along with product market availability, influence both turf removal and turf replacement decisions. Statewide, water agencies are managing turf removal programs that stipulate replacement requirements, incentivizing a California landscaping transformation.